^* "Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading online global advertising industry trade association with over 300 active member companies in the United States alone. IAB activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online and digital advertising.

Current membership includes companies that are actively engaged in the sales of Internet advertising (publishers), with associate membership including companies that support advertising, interactive advertising agencies, measurement companies, research suppliers, technology providers, traffic companies and other organizations from related industries. The IAB is an expanding global organization with certified International chapters and Corporate members in Asia and the Far East, North and South America, Europe and Eastern Europe, South Africa and The Caribbean."

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