Web Banner

Does your website have banner ads? If so then it’s important to track them and one ways is through banner reports. That’s what this website is all about and the goal is to provide all the info you’d ever need about banners and banner ads.

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It’s important to note that web banners work very similarly to traditional ads.

When using web banners it’s important to know exactly what they are and how they’re used on websites. Awe banner is any types of Internet advertising that’s also referred to as a banner ad and provided via an ad server. It shouldn’t be used to refer to a non-advertising banner located at the top of an Internet page that identifies graphics on the site. It’s located on or the main content of the site. That type of banner is actually referred to as a hero image.

What Is a Web Banner?

A banner ad is a type of web-based advertising that’s added to a web page as an advertisement. The goal is toboost web traffic by connecting to the advertiser’s website. A central ad server is often used to provide the banner. The advertising company first scans logfiles and is able to detect an Internet user visited the site of the advertiser via the content website via clicking on the banner ad. Then the advertising company sends some money to the content provider. The amount ranges but is often less than 10 US cents.

Content Providers

Content providers often use the pay-back system so it can provide payment for the web access in order to provide the content.

However, online advertisers typically use ad networks in order to provide advertisements. This results in a “revshare system” as well as high-end ad placement.

It’s important to note that web banners work very similarly to traditional ads. They inform consumers of a product/service and show reasons why a consumer ought to select the product that’s offered. This process was documented for the first time in 1996 by “HotWired” by researchers. However, banner ads different since the results for various ad campaigns might be include real-time monitoring and the interests of the viewers might target them.

The behavior is frequented tracked via click tags. Many of today’s netizens consider the ads to be annoying. That’s because they keep them away from the actual content of a web page and/or waste their bandwidth.

There’s now options that can block web banners. They include called adblockers that are used to turn off block or pop-up images from various websites. There’s also a proxy server that can also be used to avoid banners. It’s also possible that web browsers have extensions that are able to block banners. There’s various examples including Mozilla Firefox’s Adblock Plus and Google Chrome’s AdThrwart.

The History of Banner Ads

It’s important to know about the history of banner ads. It started with a company called Prodigy that was owned by the tech giant IBM and retail giant Sears. The company used web-based advertising in order to prmote products from Sears in the 1980s. It later promoted other companies. A problem was that Prodigy was unable to improve its gain a competitive edge using its Internet advertising.

Meanwhile, Global Network Navigator (GNN) created the first web ad that was clickable in 1993. It was for a Silicon Valley branch of a law office located in California. It’s interesting to note that GNN was the first-ever web publication that was supported commercially. The company was also one of the world’s first commercial Internet sites.

Websites that were the first websites to sell big amounts of banner ads were Time Warner and HotWired. The publication Advertising Age closely followed the first year of Time Warner’s activities of ad sales. There’s been some debate about which company was the first to sell web banners to corporate sponsors. Time is often credited with creating the idea of Internet banner ads that were clickable. This created a standardized system that helped to boost the sky-rocketing growth of web advertising.

HotWired’s first-ever CEO was Rick Boyce. He headed the company’s sales division. HotWired was the first company to use “banner ad” It was also the first business to provide customers with click-through rates. HotWired’s first web banner it sold was for AT&T and went online in October 1994.

However, other sources give HotWired credit for the first banner ad but it’s for the Coors/Zima campaign. It was believed that a direct response model was the only way to provide long-term results through Internet advertising. It’s interesting to note that banner ads were sold according to the quantity of impressions they were able to generate.

Benefits Banner Ads

Why should your company use banner ads? Here are some of the main reasons:

1. Save time

This is for the company as well as the publisher. That’s due to the time required to create a brand new banner ad. In order to make a banner ad all that’s required is a line of code, website link, and image. This requires a lot less time than an ad with written text.

2. Visibility

In fact, banner ads are often considered to be online advertising that’s the most visible type. One reason is that they’re on many web pages on the Internet. Another factor is they include images that are eye-catching, which attract the attention of people.

3. Placement

Another major benefit of banner ads is that they be added to nearly any web page. A bigger audience can then view the ad. This can be seen by a larger audience than a Facebook ad, for example. That’s because it’s limited to a single social site. Banner ads target particular audiences by allowing you to post a banner on a particular web page. This can help to greatly boost a company’s web traffic.


It’s important to get banner reports to show information about your website’s banners. This will help to provide information that can help your company determine which banners you should keep, tweak, or ditch. There’s a lot of different software you can pick to provide the information to your online company.

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